Four reasons why you need a virtual marketing assistant

An online presence ranks pretty high up as an invaluable priority to any small business in 2023. In recent years, we’ve seen many start-up brands establish themselves via social media, with everything else following after. Initially, it may seem simple to keep a handle on all your business’s digital marketing needs yourself, but as your […]

Four sales techniques to level up your SME

While a massive achievement on its own, starting a small business is the easy part. Keeping the momentum going is the hard part, and your sales strategy will play a significant role in this. You could have the best product or service on the market, but increased sales will always be that constant goal, no […]

Digital marketing tips for small business owners

Few things are more exciting and scary in equal measure than starting a new small business. You’ve got your idea, your product, and all the energy and optimism that comes with fresh starts. But when it comes to this entrepreneurship life, the to-do list is always in motion. One vital item on that to-do list […]

Top eCommerce trends to keep an eye on in 2023

If you own an eCommerce brand, it’s essential that you stay on top of emerging trends so that you’re always a step ahead of the rest. We’ve reviewed and analysed all the data and predictions for eCommerce in 2023 to provide you with some insight into what you should look out for in the coming […]

Why you should map audience personas for your online store

With more businesses moving online and the ever-expanding vastness of the Internet, it’s becoming a cluttered space where eyeballs and attention are the biggest commodities. The most effective way to stand out is to start by carefully defining audience personas for your online store. The key thing to bear in mind here is that if […]

Our top productivity hacks for 2023

Another year winding down, another attempt at upping your productivity for the new year. If 2022 was anything, it was a full return to the way things always were, only harder, better, faster for many of us. It can get a little overwhelming at the best of times, but here we share some productivity hacks […]

Should life coaches use email marketing?

Email marketing is a powerful tool. It’s the perfect way to generate and nurture leads and is also the ideal way to gently nudge potential clients through your marketing funnel. Did you know that email marketing has a return on investment (ROI) of up to 42%? In other words, by simply spending some time putting […]

Top tips for your social media from our outsourced social media managers

Social media is a powerful marketing tool for any business. With over 4.74 billion active users, this digital marketing channel allows you to reach a vast audience, generate brand awareness, and even turn leads into sales. Of course, like with any marketing activity, social media requires time and commitment to get it right. With the […]

How to create a lead magnet to promote your services

Year-on-year, countless research has proven that email marketing is one of, if not the most effective digital marketing tools. However, an email address is prized information that savvy consumers don’t part with easily. This means businesses must work extra hard to earn that gold. Enter: lead magnets. A lead magnet is a piece of free […]

How to develop a high-impact value proposition

A great value proposition is what makes your business and brand distinct from anything else on the market. It’s a simple one- to two-liner that sums up your business’s offering and communicates its value to your customers and potential customers. A lot rests on this little statement, which could easily make the difference between gaining […]