With so many options available, choosing the right software to properly and effectively support your business can leave you feeling overwhelmed. The correct customer relationship management (CRM) system could propel your business into the stratosphere; conversely, the opposite could also be true. So, where does that leave you?

HubSpot marketing hub vs. Salesforce marketing cloud are two highly-rated options, each with its strengths and capabilities, and yet, can look quite similar. However, taking a closer look can identify which parts best suit you and your business to succeed in today’s market.

What’s the story, Salesforce?

With a starting price of $25 per license fee and a 30-day trial version, Salesforce provides teams with many integrations and comes with a 4.2-star rating on Forbes Advisor. The sophisticated software includes lead management, contact management, email marketing, sales forecasting, and a whole host of other highlights that provide a high-level offering.

With its sophisticated collaboration tools, Salesforce allows for more accessible sales opportunities that might otherwise be complex. Scenarios such as multiple leads being worked on by numerous agents within one organisation become streamlined. There’s also a tracking feature focussing on marketing campaigns in relation to leads.

Their customer support centre includes phone, online messaging, chat, a research centre, and a community forum, so there is no shortage of people or places to go for help. And users rate them as one of the best for customer care.

On the downside, there’s no denying this software is pricey and requires some getting used to with additional time needed to implement.

What’s under the hood, HubSpot?

Created with start-ups in mind, HubSpot works really well for small to medium-sized businesses (SMEs). HubSpot offers a free plan and three premium plans, with a pricing scale as the number of users grows. In addition, there is a monthly payment option, where a yearly commitment may be required.

HubSpot is an all-in-one CRM solution meaning it’s very neat and user-friendly. The free training offer is an excellent way for teams to learn the ropes and start quickly. With around 500 integrations available, the HubSpot vs. Salesforce competition is pretty tight. However, the configuration options are limited, and additional fees are required for the Professional and Enterprise Plans.

The bottom line

Where Hubspot shines is its attractive low-cost pricing, making it affordable for start-ups. The user-friendly design saves time on a steeper learning curve than on Salesforce. Salesforce shows its muscle as a powerful tool for managing complex sales opportunities and is suited to medium and large businesses.

Ultimately, it’s going to be a choice that is going to require some dedicated research and time to really understand which platform is going to serve you and your business. An agile virtual assistant (VA) is someone who can help navigate and manage your CRM. Your VA can work with both tools, freeing up your time and energy to focus on the areas of your business where you truly want to be immersed.

Visit AVirtual to discover how world-class assistants can provide valuable, time-saving, and affordable support that grows your business, manages your systems, and much more.

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